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Companies can now change the functionality of smart products or reconfigure their ecosystem over time. But they need to make sure that the shopper experience stays constant and supported throughout all these modifications.

Now, digital technology is evolving from an advantage to a primary expectation—and yesterday’s best practices are turning into right now’s shortcomings. Companies must deliver more human-targeted experiences, consistent with what individuals have come to count on. For 20 years, Accenture has taken a systematic look across the enterprise landscape to identify rising expertise trends that maintain the greatest potential to disrupt companies and industries. In addition, the Technology Vision team conducted interviews with technology luminaries and trade experts, in addition to with almost one hundred Accenture enterprise leaders. In parallel, Accenture Research conducted a global online survey of 6,074 business and IT executives to capture insights into the adoption of rising technologies.

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